We wanted to bring a more upbeat aesthetic to a health website - traditionally they can be quite sterile (!) with poor stock photography and an unnecessary solemnity.
A suite of illustrations were created to demonstrate each of the key services provided by Bexley Sexual Health: Contraception, STI Testing, Gay Men's Health, and Finding Local Services. The feel is upbeat and fresh and the overall impression is that sexual health is part of everyday life and not something to sit in the shadows.
Bexley residents use the site to: order Home STI testing kits, order free condoms, find their nearest clinics and get comprehensive sexual health advice.
Bexley residents use the site to: order Home STI testing kits, order free condoms, find their nearest clinics and get comprehensive sexual health advice.
Client
London Borough of Bexley
Services
Branding
Website Design & Development
Illustration
Information Security, Vulnerability Testing
Print Design & Management
The illustrations showed sexual health as part of everyday life for Bexley denizens.
“We were very happy with Ministry's proposals. They took the brief and met it with a very upbeat and accessible brand and website for a topic that is often very difficult for people.“
Bexley Sexual Health Commissioner
