"A sign is something by knowing which you know something more."
Charles Sanders Pierce
A logo is often the first point of contact the public has with your organisation. It is a distillation of what a company does and how it does it, or aspires to do it. It is the embodiment of what a company is and what it hopes to be. The service we provide, call it branding, corporate id creation or logo design, performs this function.
Our job as designers is to coax to the surface the core ethos of your company, the key components that drive it and make it tick, so it can then be communicated clearly to your audience. We find this through research, reading between the lines, asking the right questions and really listening to the answers.
Branding is the consistent application of this ethos, or theme, across all the points of contact the consumer has with your company.
"Consumers build brands like birds build nests - from the scraps and straws they chance upon."